From the monthly archives:

June 2009

Reputation Management: Are Negative Reviews Good for Business?

by Susan Barr

in Get Connected,Get Profits

Great read this morning by Matt McGee at Small Business Search Marketing, “Five Ways Negative Reviews are Good for Business.” Matt suggests the benefits of negative feedback are: They create trust. They provide honest feedback. They can improve your SEO. They help you make better business decisions. They offer a golden opportunity. Matt’s post calls [...]

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Cheating the Customer?

by Susan Barr

in Get Connected,Get Customers

After speaking recently at the SN4BW Online Global Training Event, I was asked if I recommend small businesses hire Virtual Assistants to respond to business tweets on Twitter. My initial reaction was a strong negative. I reasoned that outsourcing your social interaction on Twitter is equivalent to sending a secretary in your place to a [...]

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Twitter Chats

by Susan Barr

in Get Connected,Get Customers,Get Inspired,Nurture the Soul of Your Business,Prepare for the Upswing

One of my first recommendations for anyone beginning their journey into using social technologies to grow web presence is to join a group via your platform of choice whether it is Ning, Facebook, LinkedIn or so on. One of the best ways I know to experience the networking benefits of Twitter while learning how to [...]

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