From the category archives:
Over the course of this month, I have been cleaning out the clutter from my online world. Consider it a form of weeding, making room for my important relationships to grow and new relationships to take root. Here’s what I did: 1. Unfollowed most Tweeters who don’t follow me back on Twitter. 2. Used the [...]
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Traveling home from a soccer game with my son yesterday, we discussed a few incidents from his game. I noticed my son seemed to have a good relationship with the player on the opposing team who was playing mid-field against him. I observed a few occasions when they shook hands or exchanged a few friendly [...]
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Social Media is no longer optional. Including video, audio, and communities along with interactive and sharable content within your marketing strategy is required if you want to remain competitive in this business climate. A social media strategy is not a plan for collecting 1000’s of friends on Facebook or followers on Twitter. It is a [...]
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Lately, the blogosphere has begun an outcry against the “social media experts”, mostly by other self-described “social media experts”. I recently found myself laughing out loud when one such expert claimed outrage in her blog, asking her readers to “out the fakes” by sending her their horror stories about fake gurus…an interesting approach to convincing [...]
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You know how it goes in a face-to-face networking event. Someone calls you over and says, “Sue, I want to introduce you to Tim. Tim has his own printing company and I have worked with him for years. He is looking for a business consultant to help him develop a new strategic plan.” Then to [...]
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