From the category archives:
In our continuing series on how to Prepare for the Upswing, we discuss several low cost options for inclusion in a customer feedback loop. Recession or not, gathering customer feedback is always a great idea as the best companies are distinguished by exceptional customer service. During a recession when there are fewer disposable dollars, small [...]
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I went to the freezer the other day to find something to cook for dinner and saw a box of steaks I didn’t recognize. – Top Sirloin Steak with a Les Schwab sticker on the box. Huh? Tires and steak? I don’t get it. Why would a tire company give away free beef with a [...]
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This is the time of year when I encourage entrepreneurs to begin planning for the New Year. Planning can be a positive and reflective process. It can be inspiring to look back over the mountains you have climbed in the past year and look ahead with optimism to the journey ahead. Thanks to Scott Blitstein [...]
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Social Media is no longer optional. Including video, audio, and communities along with interactive and sharable content within your marketing strategy is required if you want to remain competitive in this business climate. A social media strategy is not a plan for collecting 1000’s of friends on Facebook or followers on Twitter. It is a [...]
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After speaking recently at the SN4BW Online Global Training Event, I was asked if I recommend small businesses hire Virtual Assistants to respond to business tweets on Twitter. My initial reaction was a strong negative. I reasoned that outsourcing your social interaction on Twitter is equivalent to sending a secretary in your place to a [...]
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