From the category archives:
My daughter is a runner. She has loved running for years and is competing with her schools track and field team, running the 400 m, 800 m and anchoring the 400 in the medley. She wants to win. She practices daily, measuring her progress by timing her runs. On the other hand, I am a [...]
{ 0 comments }
May is the month of my birth, almost 48 years ago. No, I don’t care if anyone knows how old I am – I earned every one of my years! For the past 15 years, I have taken a week during my birthday month to revisit life and career, refining a vision for my coming [...]
{ 4 comments }
In the last two blog posts, we covered market research tools and methods for Customer Intelligence and Competitor Intelligence. Today we add a third leg to the proverbial stool by listing website resources for gathering trend information to inform business strategy. 1. What are the most popular searches on the web right now or over [...]
{ 2 comments }
In our continuing series on how to Prepare for the Upswing, we discuss several low cost options for inclusion in a customer feedback loop. Recession or not, gathering customer feedback is always a great idea as the best companies are distinguished by exceptional customer service. During a recession when there are fewer disposable dollars, small [...]
{ 0 comments }
This is the fourth post in a monthly series dedicated to preparing your business for the upcoming economic recovery. Today, I discuss gathering competitive intelligence, one form of market research which can easily be performed by the small business owner in preparation for business growth. Market research is the foundation of business strategy. Good market [...]
{ 0 comments }
